Introduction

As consumer needs and preferences continue to evolve, there has been a noticeable shift toward healthier and more sustainable lifestyles. This change has led to increased demand for organic products across categories such as food, personal care, hygiene, beauty, and skincare. Today’s consumers are more conscious of ingredients, sourcing, and long-term health impacts, which has contributed to the steady growth of the organic products market in India.

Organic brands focus on natural formulations, environmentally responsible sourcing, and reduced use of harmful chemicals. As a result, many Indian organic product companies have gained popularity and trust. Below is a curated list of some well-known organic brands in India, followed by guidance on how to evaluate and choose the right organic brand for your needs.

Biotique

Founded in 1992, Biotique blends traditional Ayurvedic knowledge with modern biotechnology. The brand positions itself as research-driven and emphasizes botanical formulations inspired by Ayurveda. Biotique offers a wide range of skincare, haircare, and personal care products made using plant-based ingredients.

The company highlights the use of renewable resources and claims its products are free from preservatives and harmful chemicals. Over the years, Biotique has established itself as a widely accessible organic-inspired brand in the Indian market.

Deyga Organics

Established in 2018 and based in Coimbatore, Tamil Nadu, Deyga Organics focuses on handcrafted personal care products. The brand sources raw materials directly from farmers or certified organic suppliers and offers products across skincare, haircare, oral care, and bath essentials.

Deyga emphasizes small-batch production, cruelty-free processes, and minimalistic formulations. Its product range is particularly popular among consumers looking for natural alternatives to mass-produced personal care items.

Forest Essentials

Forest Essentials is an Ayurvedic luxury skincare brand rooted in traditional Indian wellness practices. The brand follows the philosophy of using ingredients that are safe, natural, and derived from Ayurvedic principles.

Forest Essentials maintains control over formulation, manufacturing, and retail, which allows it to standardize quality across its product lines. Its offerings include skincare, haircare, body care, and specialized ranges for men, mothers, and babies.

Jayant Agro Farms

Jayant Agro Farms is known primarily for organic food products rather than personal care. The brand supplies organic agricultural produce such as spices, grains, millets, fruits, and nuts. It also offers value-added products like A2 desi cow ghee, honey, palm jaggery, and traditional food preparations.

The company’s focus is on maintaining the natural integrity of food products and promoting farm-to-consumer sourcing.

Just Herbs

Launched in 2010, Just Herbs is an Ayurvedic personal care brand that uses certified organic ingredients. The brand positions itself at the intersection of traditional Ayurveda and modern skincare needs.

Just Herbs offers skincare, haircare, bath products, and cosmetic items such as lipsticks. Its product philosophy centers on combining efficacy with safety, targeting common skin and hair concerns through herbal formulations.

How to Choose the Right Organic Brand

When selecting an organic brand, consider the following factors rather than relying solely on marketing claims:

  • Ingredient Transparency: Check labels for full ingredient disclosure and avoid vague terms like “natural-inspired.”

  • Certifications: Look for recognized organic or cruelty-free certifications where applicable.

  • Product Category Fit: Some brands specialize in food, while others focus on skincare or personal care.

  • Sourcing and Manufacturing Practices: Brands that disclose sourcing and production methods tend to be more trustworthy.

  • Personal Needs and Sensitivities: What works for one person may not work for another—skin type, allergies, and lifestyle matter.

Conclusion

India’s organic products market continues to grow as consumers become more informed and selective. While many organic brands emphasize purity, sustainability, and traditional practices, not all products serve the same purpose or audience.

Rather than viewing organic brands as universally superior, consumers should evaluate them based on ingredients, certifications, relevance to their needs, and overall transparency. By making informed choices, buyers can benefit from organic products while supporting responsible and sustainable businesses.