What do you think when you hear the word Content Creation Small Business? As a small business owner, you’ve probably heard that the key to growing your business is producing great content that exposes you to a broader audience.
Alternatively, you may have seen stats like “per dollar spent, content marketing generates about three times more leads than traditional marketing” or “78% of CMOs see personalized content creation small business as the future. marketing”.
But what makes content “good”? Is it a six-figure marketing budget? Or a solid, time-consuming marketing strategy?
Luckily for your business bottom line, you don’t need a huge budget to produce great content. All you need is a little information from the experts.
Marketing Tips on Content Creation Small Business
Identify your content goals early on
Have you ever heard the saying, “a goal without a plan is just a dream?” You can apply this quote to anything in business, including content creation.
When designing a content strategy for your business, you should always start with a goal. Setting a goal has two main benefits: It gives you something tangible to work towards and acts as a marker of success.
Use the SMART format to get the most out of your content marketing goals. Your goal is specific, measurable, achievable, realistic, and time-bound. For example, “Increase organic website traffic by 20% in March” is a SMART content goal.
SMART goals aren’t the only type of content goal you should set, either. To produce high-quality content, you’ll need to set brand-specific quality standards. For example, you can set criteria such as “all stats are from 2020 or later” or “all images have an image quality of 300 dpi or higher”.
Know your Audience (and Your Competition) – Content Creation Small Business
In a 2019 study of 2,700 consumers by HubSpot, researchers found stark differences between consumer preferences in the United States, Europe, and Latin America. For example, while 80% of Latin American respondents want to watch branded videos, videos are only popular with 59% of American consumers and 51% of European consumers.
This stat alone makes one clear: you can’t design content that will appeal to your audience if you don’t know what they like. Therefore, when developing a content strategy for your business, always define your target audience through customer profiles. Customer profiles are short, descriptive profiles that describe your most loyal customer base by crucial attributes. These include (but are not limited to):
- Goals and also
- Buying habits
Ideally, you should create 3-5 customer profiles for small subgroups of your customers. Once you’ve defined your customer profile, use it to create content your audience will love.
Keep an Eye on Trends – Content Creation Small Business
Research shows that 36.5% of social media users between the ages of 16 and 64 primarily use social media to “keep up with news and current events,” it’s essential to stay ahead of the curve. Current events and trends for great content. Creation.
While some trends come and go in days or weeks, others reflect a gradual change in how customers shop online. For example, using augmented reality (AR) in content, enhancing website content with chatbots, and optimizing content for voice assistants are examples of content trends that are here to stay.
Using a content frame is a great way to create quickly Content Creation Small Business because you can take your empty stand and add new elements. It’s also a great way to create content consistent with your previous work.
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